Privacy Policy

Last Updated: September 25, 2025

Effective Date: September 25, 2025

Pet Care Health  ("we," "us," or "our") operates petcarehealth.com (the "Site"), an e-commerce platform dedicated to pet health and wellness products, including vitamins, flea treatments, dental chews, and grooming supplies. We know that as a pet owner, you care deeply about privacy—yours and your pet's. This Privacy Policy explains in straightforward terms how we collect, use, share, and protect your personal information when you visit our Site, create an account, make a purchase, or interact with our services. We are committed to transparency and comply with applicable US federal and state laws, such as the Children's Online Privacy Protection Act (COPPA), the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), and comprehensive state privacy laws that have taken effect by 2025 in Delaware, Iowa, Nebraska, New Hampshire, New Jersey, Tennessee, and Minnesota. Maryland's law becomes effective on October 1, 2025, and we will update our practices accordingly. These laws emphasize your rights to know about data practices, access your information, and opt out of certain uses. By using our Site, you agree to this policy. If you don't agree, please do not use the Site.

For any questions or to exercise your rights, contact us at support@petcarehealth.com. We respond to inquiries promptly, typically within 10 business days.

Information We Collect

In the pet industry, we only collect what's necessary to provide personalized service, like recommending the right joint supplement for your aging dog. We categorize the data as follows:

  • Personal Identifiers: Your name, email address, phone number, and billing or shipping address. For example, we need this to process your order for cat litter or dog food.

  • Payment Information: Credit card number, expiration date, and security code. We don't store this ourselves—it's handled securely by trusted third-party processors like Stripe or PayPal to prevent risks.

  • Pet-Related Information: Details you share voluntarily, such as your pet's breed, age, weight, or health preferences (e.g., hypoallergenic treats for a cat with allergies). This helps us tailor suggestions but is never required.

  • Internet and Device Activity: IP address, browser type, operating system, device ID, pages viewed, time spent on the Site, and referral sources. This lets us understand how users navigate to find products like flea collars.

  • Geolocation Data: Approximate location based on your IP address (e.g., to show region-specific deals on pet vaccines), but never precise tracking without your consent.

  • Inferences and Profiles: We may draw reasonable conclusions from your data, like inferring your pet is a large breed based on purchase history, to improve recommendations.

We do not collect sensitive personal information (like racial or ethnic data, health records beyond pet notes, or biometric data) unless you explicitly provide it and consent, as required under laws like New Jersey's privacy act. We follow data minimization principles, collecting only what's reasonably needed.

How We Collect Information

  • Directly from You: When you sign up for an account, place an order, subscribe to our newsletter (e.g., for tips on pet nutrition), leave a review, or contact customer support about a product issue.

  • Automatically Through Technology: Using cookies, web beacons, and analytics tools like Google Analytics to track Site usage. For instance, we see if you abandoned a cart with grooming brushes.

  • From Third Parties: From partners like social media platforms (if you log in via Facebook), shipping companies (e.g., UPS for delivery updates), or advertising networks for aggregated insights.

If you provide pet health details in a review, that's voluntary—we don't solicit it without clear notice.

How We Use Your Information

We use your data responsibly to run our business and enhance your experience:

  • To process transactions, fulfill orders, and handle returns (e.g., shipping wellness toys to your address).

  • To personalize the Site, such as suggesting breed-specific products based on your past buys.

  • To communicate with you: Sending order confirmations, promotional emails about sales on pet supplements (you can unsubscribe anytime via the link in the email), or responses to your inquiries.

  • For marketing and advertising: Showing targeted ads on other sites, but only with opt-out options as required by laws like Minnesota's MCDPA.

  • To improve our services: Analyzing trends, like popular flea treatments, to stock better inventory.

  • For security and fraud prevention: Detecting unusual activity, such as multiple orders from one IP.

  • To comply with legal obligations, like tax reporting on sales over certain thresholds.

We never use your data for unrelated purposes, and we limit automated decision-making that could significantly affect you.

Sharing Your Information

We share data only when essential and with safeguards:

  • Service Providers: With vendors bound by contracts to protect your info, like payment processors, email services (e.g., Mailchimp), or fulfillment centers.

  • Business Partners: Anonymized data with affiliates for joint promotions, but no personal details without consent.

  • In Business Changes: If we merge or sell the company, your data may transfer to the new owner under similar protections.

  • Legal Reasons: To respond to subpoenas, court orders, or government requests; to enforce our terms; or to protect rights, safety, or property.

  • Advertising Networks: Aggregated or de-identified data for ads, but we do not "sell" or "share" personal information for cross-context behavioral advertising without your opt-in where required (e.g., under CCPA or Delaware's law).

You can request a list of third parties we've shared data with in the past 12 months.

Your Privacy Rights

US laws give you strong rights—exercise them without fear of discrimination:

  • Know/Access: See what data we hold and how we use it.

  • Correction: Fix inaccuracies, like an wrong shipping address.

  • Deletion: Request we delete your data (except for legal retention, e.g., transaction records for 7 years).

  • Opt-Out: From data sales, sharing for ads, targeted advertising, or automated profiling. We honor Global Privacy Control (GPC) signals automatically.

  • Portability: Get a copy of your data in a usable format.

  • Limit Sensitive Data: Opt out of using sensitive info we might infer.

Submit requests via our online form at petcarehealth.com/privacy-requests or email privacy@petcarehealth.com. We verify your identity (e.g., via email confirmation) and respond within 45 days (extendable to 90 if complex), free of charge up to twice per year. Appeals are available if we deny a request.

Data Security

We take security seriously with measures like encryption (TLS/SSL for transmissions), firewalls, access controls, regular audits, and employee training. For example, payment data is tokenized. However, no system is 100% secure—we can't guarantee against breaches but will notify you if required by law (e.g., within 72 hours under some state rules).

Cookies and Tracking Technologies

Cookies help our Site work smoothly:

  • Essential: For login sessions and shopping carts.

  • Functional: Remembering preferences, like your pet's breed filter.

  • Analytics: Tracking visits to optimize content.

  • Advertising: For personalized ads elsewhere.

Our cookie banner lets you manage consents. We respect Do Not Track signals where applicable.

Children's Privacy

Our Site isn't for kids under 13. We don't knowingly collect their data without verifiable parental consent per COPPA. If we learn of such data, we delete it immediately. Parents: Contact us to review or remove info.

Data Retention

We keep data only as long as needed: Order history for 7 years (tax purposes), accounts until you delete them, then securely erased via overwriting or de-identification.

International Transfers

If data goes outside the US (e.g., to cloud servers), we use standard contractual clauses for protection. No EU GDPR applicability unless specified.

Changes to This Policy

We review and update annually or with law changes. Check the "Last Updated" date. For material changes (e.g., new data uses), we'll email you or post a notice. Continued use means acceptance.

Contact Us

If you have any questions or concerns about this Privacy Policy, your privacy rights, or our data practices, please contact us:

Email: